Restaurants · Hotels · Food Brands
Consulting for the Hospitality Industry.
Menu development, hotel F&B strategy, product development, and culinary operations — built for restaurant owners, hotel operators, and food entrepreneurs who are serious about results.
Areas of Engagement.
Each engagement is scoped to your operation — whether you're a single-location restaurant, a hotel F&B program, or a food brand going to market.
Menu Development
A complete menu audit, redesign, or build — for restaurants, hotels, and food service operations. Every dish engineered for flavor, food cost targets, operational flow, and guest experience. Delivered with prep guides and staff training so your team can execute consistently from day one.
- Full menu audit and competitive analysis
- Custom plant-based dish development
- Food cost optimization and pricing strategy
- Seasonal menu rotation framework
- Staff prep and execution guides
- 2 rounds of live menu testing
Starting at $2,500 / project
Book a ConsultationRestaurant & Hotel F&B Transformation
A full-scope engagement for restaurants, hotel dining outlets, and resort F&B programs. From menu concept to team training to operational systems — a structured process that repositions your food and beverage offering as a profitable, guest-driven destination.
- Everything in Menu Development
- Staff training and kitchen workshops (2 days)
- Operational systems and SOP documentation
- Revenue strategy and online presence audit
- Marketing and positioning consultation
- 30-day implementation support
- Follow-up performance review at 90 days
Starting at $7,500 / engagement
Book Your TransformationStrategy Session
A focused 90-minute deep-dive consultation. Bring your toughest challenge — menu, operations, positioning, or revenue. Walk away with a clear, actionable roadmap.
- 90-minute 1-on-1 video or in-person session
- Pre-call questionnaire and business review
- Custom action plan document
- Priority recommendations and quick wins
- 30-day follow-up email check-in
$350 / session
Book a Strategy SessionProduct Development
From concept to shelf — Chef Ed has personally launched over 40 products and helped clients do the same. Whether you're building a food brand, developing a CPG line, or creating a signature product, this is the engagement that gets it done right.
- Concept development and market positioning
- Recipe formulation and ingredient sourcing
- Scalability testing and production guidance
- Packaging and branding consultation
- Retail and DTC launch strategy
- 40+ products launched across personal and client brands
Custom pricing / project
Start Your ProductPrivate Chef & Events
Exclusive plant-based culinary experiences for private clients, corporate events, and luxury gatherings. Every menu is custom-designed for your guests and occasion.
- Custom multi-course plant-based menus
- Private in-home or venue dining experiences
- Corporate event catering and coordination
- Interactive cooking demonstrations
- Dietary accommodations and customization
Custom pricing / event
Request a QuoteCommon Questions.
Everything restaurant owners, hotel operators, and food entrepreneurs ask before starting an engagement.
Independent restaurants, hotel and resort F&B programs, food entrepreneurs, corporate dining operators, and culinary education programs. If you have a food business and need expert culinary and strategic input, there's likely an engagement structure that fits.
Both. Hotel and resort F&B is a significant part of the practice — from repositioning underperforming dining outlets to developing full concept strategies for new openings. Past engagements include work at JW Marriott Phoenix Desert Ridge Resort & Spa and Grand Hyatt Indian Wells Resort & Villas.
Every engagement starts with a free Discovery Call. From there, a custom proposal is scoped to your operation — covering deliverables, timeline, and investment. Engagements can range from a focused strategy session to a multi-week menu development and staff training program. Everything is documented and delivered with follow-up support.
Both. Strategy sessions, menu audits, and product development work can be conducted remotely. For full menu development, staff training, and restaurant transformations, on-site engagement produces the best results. Travel is available nationally and internationally — the scope and logistics are agreed upfront.
Pricing is based on the scope, complexity, and duration of the engagement. Strategy Sessions start at $350. Menu Development starts at $2,500. Full transformation engagements start at $7,500. Product development and hotel F&B programs are custom-scoped. The Discovery Call is always free — that's where we figure out the right structure for your situation.
No. Most clients aren't fully plant-based — they're operators who want to integrate plant-forward options that drive margin, attract a wider guest base, and reduce food cost. The approach is always tailored to your existing concept and audience. You don't flip your entire menu — you strategically expand it.
A focused menu development engagement typically runs 3–6 weeks depending on scope — covering audit, development, testing, costing, and staff training. Full restaurant or hotel F&B transformation programs run 6–12 weeks. Timelines are agreed in the proposal and built around your operational calendar.
Documented deliverables specific to your scope — this can include finalised recipes with prep guides, food cost analysis, menu layouts, staff training materials, operational SOPs, and a 30-day follow-up check-in. You're not left with a presentation deck and no follow-through. Everything is built to be implemented by your team.
Let's Talk About Your Business.
Pick a time that works for you and book directly on my calendar. Every consultation starts with a no-pressure discovery call — no forms, no waiting.
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Response within 24 hours I personally review every inquiry
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Free discovery call first No pressure, no commitment required
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Tailored proposals only Every engagement is custom-built for you